AR/VR technology has displayed huge potential for the tourism industry. While Virtual reality technology allows people to visit a location ‘virtually’, Augmented reality app companies have designed AR solutions that let users merge the location with the current realm. This could help potential travelers decide which attractions to visit as well as which hotel to stay in.
Augmented reality can also be further developed to improve the Global Positioning System (GPS) to correctly analyze routes, traffic, diversions, etc. Augmented virtual reality companies have also designed apps that can automatically translate signs, allowing travelers to easily move across foreign countries even with little to no knowledge of the local language. One of the most common augmented reality examples is Yelp, which displays nearby cafes and restaurants using its Monocle option.